Fiction writer
UX designer
Welcome to my website. Here you can read my stories and browse my design portfolio.
hello@davidaxelsson.com
With the Skistar shop, Skistar utilized its unique position in the tourism industry to create a seamless e-commerce experience for sports equipment and alpine fashion. E-commerce was fully integrated into Skistar’s existing purchase flow. At the same time as the customer books a trip to Åre, she can now get a pair of new skis …
Process mapping using the design method Metro mapping. In collaboration with stakeholders I created Customer Journeys for frequently occurring customer objectives. I then mapped out the journeys, interlaced at shared sub-tasks. Each sub-task is represented by a “metro station”. The systems in which sub-tasks are performed make up “travel zones” on the map. The larger …
I examined the need of drones at arctic research stations, as part of the EU initiative ɪɴᴛᴇʀᴀᴄᴛ.I charted the researchers’ relationships with new technology using a variant on Customer Journey Mapping, and looked at how arctic climates affect drone technology. A challenge in this project was to get insights of the work habits of researchers …
Forget Millennials, the gardening world is still ruled by those who return, year after year: the Perennials. Perennial Garden Tools is a project I did for an intensive design studio course at Iowa State University, together with Brad Wicks and Josefine Johansson. In this project, we used iterative sketching, rendering and blue foam modelling to …