Fiction writer
UX designer

Welcome to my website. Here you can read my stories and browse my design portfolio.

hello@davidaxelsson.com

Visual

  • Date
  • May 25, 2017
  • In
  • Author

Swedbank Metro Mapping

Process mapping using the design method Metro mapping. In collaboration with stakeholders I created Customer Journeys for frequently occurring customer objectives. I then mapped out the journeys, interlaced at shared sub-tasks. Each sub-task is represented by a “metro station”. The systems in which sub-tasks are performed make up “travel zones” on the map. The larger …

Read More
  • Date
  • April 18, 2017
  • In
  • Author

Animation

I’m on a path to learn animation, for UI and for moving art. My tools are Invision Studio and Adobe After Effects. I will be publishing my progress here.

Read More
  • Date
  • April 18, 2017
  • In
  • Author

ÅF Recruitment campaign

Led the creative process for a recruitment campaign for the technical consulting group ÅF. Produced all graphic material for print and web, as well as the copy for the project. The campaign was well-received by both the customer and the target audience.

Read More
  • Date
  • April 18, 2017
  • In

Logos and badges

I have done countless projects for my alma mater, sometimes to promote student life activities and sometimes in a more official position.  I ran the official KTH blog during one year, providing insights into uni life for prospective students and others. I have designed half a dozen embroidered badges, to be worn on the traditional …

Read More