Fiction writer
UX designer
Welcome to my website. Here you can read my stories and browse my design portfolio.
hello@davidaxelsson.com
Process mapping using the design method Metro mapping. In collaboration with stakeholders I created Customer Journeys for frequently occurring customer objectives. I then mapped out the journeys, interlaced at shared sub-tasks. Each sub-task is represented by a “metro station”. The systems in which sub-tasks are performed make up “travel zones” on the map. The larger …
Led the creative process for a recruitment campaign for the technical consulting group ÅF. Produced all graphic material for print and web, as well as the copy for the project. The campaign was well-received by both the customer and the target audience.
I have done countless projects for my alma mater, sometimes to promote student life activities and sometimes in a more official position. I ran the official KTH blog during one year, providing insights into uni life for prospective students and others. I have designed half a dozen embroidered badges, to be worn on the traditional …