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UX designer

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Swedbank Metro Mapping

Process mapping using the design method Metro mapping.

In collaboration with stakeholders I created Customer Journeys for frequently occurring customer objectives. I then mapped out the journeys, interlaced at shared sub-tasks.

Each sub-task is represented by a “metro station”. The systems in which sub-tasks are performed make up “travel zones” on the map. The larger a travel zone is, the more essential the system is.

The Metro map was used on an executive level to decide which systems were to be migrated.

Basic process charting (Two processes)
The same two processes interlinked using Metro mapping