UX design
Engineering
Creative writing


Based in Stockholm.
Will move for love and expression.

hello@davidaxelsson.com

Skistarshop.com

With the Skistar shop, Skistar utilized its unique position in the tourism industry to create a seamless e-commerce experience for sports equipment and alpine fashion.

E-commerce was fully integrated into Skistar’s existing purchase flow. At the same time as the customer books a trip to Åre, she can now get a pair of new skis and a shell jacket delivered directly to the holiday destination.

I conducted a condensed UX audit for this newly lauched webshop by examining interaction patterns and identifying potential pitfalls in the purchase flow.

If only everything in life was as easy as online retail checklists

By performing a user study, I was able to identify a number of action points and propose how they should be prioritized according to Google’s guidelines for weighting business value against the implementation.